In audio personalisation, personal data are spoken by the voice-over, for example a first name or surname, or even payment amounts. The different forms of personalisation can be combined in your video. Research has shown that increased, but not over-exaggerated, personalisation produces better results.
In scene personalisation, the story line of the video is adapted to the viewer’s profile. For example, you can take the age or sex of the viewer into account. Through scene personalisation, the video can reflect the viewer’s profile even better.